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Copyright, The Times Mirror Company; Los Angeles
Times 1988all Rights reserved)
The primary phase of the '88 race is over and the
presidential nominees are set. George Bush for the Republicans is a lock,
and Michael S. Dukakis for the Demos is a sure thing whose lead will only
widen as the field narrows. In a little while, interest will focus on
vice-presidential picks (relevant), platform (irrelevant) and the fall
campaign (speculative at best). Before events overtake us, let's look at
something both candidates share besides a Norfolk County, Mass.,
birthplace: exceptional campaign organizations, the "best of show" in
their contests. It's no surprise that these are the two guys who survive
out of the baker's dozen who tried-it was planned that way a while ago.
Bush is and is not a lot of things, but among his
virtues are being a good judge of people and a tenacity to see things
through. Years ago he assembled a team, not a collection of stars, to put
together and run his campaign. He chose carefully and deliberately, but in
time to plan the ground rules as well as the campaign.
To lead his effort, he chose a "kid" from South
Carolina named Lee Atwater who, still in his 30s, had more than a decade
of hard-fought successes under his belt-in the field and in campaign
headquarters. Atwater is a protege of Harry Dent, a wise South Carolina
political operative who served at the White House in the Nixon years and
is now in the ministry. Atwater first came to the vice president's
attention when Bush was chairman of the Republican National Committee and
Atwater was national chairman of the College Republicans. The young man
was carrying a dogeared copy of Machiavelli's "The Prince"; then his
experience in the '80 and '84 campaigns served him well.
Added to the mix were seasoned veterans of national
campaigns: Roger Ailes of New York has been turning out terrific
Republican media for a generation; Robert Teeter of Detroit's Market
Opinion Research has been doing accurate polling for years; Bush chief of
staff Craig Fuller; 1980 Bush field director and mastermind of that year's
Iowa win, Richard Bond, and campaign spokesman Pete Teeley. They make up
the day-to-day team, the best out there this year.
Yes, a big part of any campaign is money-raising; Bush
has some of the best among his old friends, Robert A. Mosbacher Sr. of
Houston and former New Jersey Sen. Nicholas Brady, more recently of Wall
Street. Having such friends in such places can only help.
Flexibility was a key in this campaign. When the
"moderate" Southern Democrats decided to create "Super Tuesday," Bush's
team was ready to capitalize on the new game rules and set up a firebreak
to insure that nobody would do better than the vice president. Atwater's
masterstroke was setting up his native South Carolina's primary for the
Saturday before Super Tuesday; the early win assured Bush of Sunday and
Monday media coverage throughout the rest of the South. The organization,
like the slogan of an Atlanta newspaper, "covered Dixie like the dew."
For the last few years, the vice president and his team
worked particularly hard to get three Republican governors on board: John
H. Sununu of New Hampshire (the first primary), Carroll A. Campbell Jr. of
South Carolina (the first Southern primary) and James R. Thompson of
Illinois (the first primary after Super Tuesday). The courting paid
off-Bush won all three of those primaries.
The fall campaign will pit two first-class
organizations against each other. It will be a rough-and-ready contest,
probably more like ice hockey than baseball. Dukakis, like Bush, is a
competitor. So are the Atwater and John Sasso teams. Remember Sasso? He
was in "disgrace" last fall over the Sen. Joseph R. Biden Jr. plagiarism
flap (Sasso told the truth, then was blamed for political impropriety
instead of being praised for political candor). But Sasso will return to
Dukakis for the best of reasons-he is needed. If one year in the
wilderness is enough for Jimmy Swaggart, nine months banishment is more
than enough for a pro like Sasso. Hang on for a good fight-the Democrats
are hungry and the Republicans like being in.
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| DRAWING: Catherine Kanner / For the Times |
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